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theGUDA began as an acronym because, "the Gallery of Unknown Designers and Artists", was quite a mouthful. 
 
As serendipity goes, we learned that Guda was a person.
 
A 12th century German nun and illuminator oftentimes credited with having created the first self-portrait of a female artist. The self-portrait, nestled in the letter 'D', is painted in the Homilary of Saint Bartholomew. The banner she is grasping says, 'Guda, woman and sinner, wrote and painted this book.'
 
So the name sticks.
 
We are theGUDA, we are sinners, and herein reside our creations.